Whether it is a national campaign to launch a new product or service, raise public awareness on a social issue, support a national conference or a national visibility assignment, we have the experience and contacts to plan and execute media relations programmes that deliver results.
As one of our cross cutting approaches, our media relations work follow a simple rule: ﬁnd the news in a client’s story and work with imagination, creativity and resourcefulness to tell the story to the appropriate media – and the targeted public. We look for angles that turn our clients’ goals into newsworthy events that the media will ﬁnd compelling to cover. The value of this approach is readily apparent in the quality and consistency of the coverage we generate for our clients. We also apply media leveraging techniques using the most current thinking in this area.
We succeed at our media relations work because we never forget that we are advocates—for our clients and the media. We think through each aspect of the process and develop win-win strategies and tactics that will motivate journalists to do their jobs effectively. And most importantly, professionalize the way that our clients relate with the media.
Direct contact, well-researched background articles, news conferences, tip sheets and editorial brieﬁngs are some of the techniques that we use. Because of our experience in working with professionals in sectoral areas such as health, water and sanitation, governance, investor relations, utilities, and social-economic development, we are particularly skilled in providing the creative insight needed to implement media relations programmes sensitive to the intricacies governing the communication of information on professional and technical areas. We treat media relations as an ongoing process and maintain professional contact with editors of the main media houses who know that we will never waste their valuable time with information that is not news. They know that the news we send them or stories we work with their reporters to develop are worthwhile and will be of interest to their readers. This partnership perspective has direct, positive and long-term positive results for our clients – and the targeted public. We also provide practical media coaching of executives and spokes people to prepare them for interviews and live appearances with media representatives.