Sound policy/strategy is the foundation of every successful public relations and communication programme. We build that foundation by developing a clear understanding of our client goals, carefully assessing the audiences to be reached, messages and issues to be communicated and the most effective channels and contexts for reaching those audiences.
We work with clients to analyze the issues and develop public relations and communication programmes that deliver, whether the client goal is to inﬂuence attitudes and behaviour, create demand for services, enhance reputation, engage stakeholders, inform or inﬂuence decision making or advocate for changes at different levels.
We are known for strategically integrating communication into the wider programme or organizational goals and are experienced at working with professionals in technical areas to help them exploit the opportunities offered by communication. The Communication Strategies we design use a variety of methodologies from social marketing, behavioural sciences, advertising and other communication processes to which understand the targeted audiences and motivate them to adopt the desired behaviours/actions.